HoneyBeeRich

A Sophisticated Method Of Communication

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"The dancing and preening ceased. The audacity was gone. The Dallas Mavericks, a team of fewer stars, less hype and more humility, stole the Heat’s swagger, then appropriated its arena for a championship party of their own." - @NYTimes

"The dancing and preening ceased. The audacity was gone. The Dallas Mavericks, a team of fewer stars, less hype and more humility, stole the Heat’s swagger, then appropriated its arena for a championship party of their own." - @NYTimes

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An injustice anywhere is a threat to justice EVERYWHERE.

Sickening video of a 15-year-old burglary suspect being beat in broad daylight by cops after he submits to arrest and lays on the ground unarmed. Absolutely disgusting.

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At this point, it’s dangerous to make any jokes that reference political/cultural oppression. Groupon is facing back lash for it’s super bowl spot about Tibet.

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"Escape the confines of old luxury" - Very clever Audi Tagline. Another one of my favorite Super Bowl commercials.

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Turns out the Darth Vader from the Volkswagen “The Force” commercial is a 6-year-old born with a Congential Heart Defect. Such a brave, adorable little guy. Here’s a video of him on the Today Show with his mother.

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Gap - If It Isn’t Broke, Don’t Fix It.

PR madness is what incurred after GAP released a new logo to it’s normally adoring public.  Just one week following release, GAP officially scrapped the new look in exchange for it’s nearly 20-year-old logo. But is anyone surprised? Because I’m not. 

GAP has proven to be one of the more beloved brands in the U.S. They have a simple, consistent brand and the unannounced release of a new logo sent consumers and loyal brand followers into pure outrage. 

Nearly 2,000 comments were posted to the official Gap Facebook account. Others took a different route by mocking their attempts to rebrand and creating joke Twitter accounts, @Gaplogo, with the bio stating, “I HAD feelings. Jerks. Now I’m just numb – I don’t know who I am anymore!” 

A large part of the criticism is in how Gap handled the initial release. There was no official campaign, press conference, press release or article written forewarning consumers or critics. And after the outcry, they waited over 24-hours to address the issue; which they finally did in a facebook status -  

Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.

This created an even bigger outcry. Over 1,000 comments were posted criticizing the Gap. Some of the posts include - 

How much money does your company makes and you are going to crowd source a bunch of designs for free from possibly hundreds of designers? Completely insulting to the industry, and to your designer as well. 

Asking designers to re-design your logo through this spec work stunt is completely appalling and beyond unethical! You are blatantly DEVALUING an already devalued profession.

Following the public’s response, Gap responded with a statement from president, Marka Hansen, which fell on deaf ears. The public refused to budge on their stance on the new logo. So just one week and one huge PR mess later, the Gap moved back to the old logo. 

This could have all been avoided with the proper PR strategy to gradually prepare the public for change. Abrupt alterations to the familiar naturally makes people uncomfortable. Ultimately, it doesn’t matter how the logo looked, the public must be properly prepped for change. Basically, the rebrand failure was the Gap’s own fault. 

 

(The old logo vs. the new)